Dec 8, 2010

Twist, A Business Success Story

He became a father at 18, dropped out of school and found a factory job to make ends meet, until hard work and a twist of fate led him to a fortune he’d never imagined. 
It's almost like a fairytale. A little Jewish street kid from the wrong side of the tracks buys some defunct assets and grows the enterprise into what today amounts to a $600 million a year company.
Gerry Shreiber’s success began at the ballpark, home not only to the hallowed hot dog, but that other classic stadium snack: the salty jumbo pretzel. This doughy concoction might never have been a hit were it not for Shreiber’s vision of a pretzel empire.